Frontline workers, we are thinking of you.
We are so proud to have been part of the ‘Thinking Of You’ initiative led by Grin Natural. This involved Annies teaming up with 12 other brands and industry partners to donate over $250,000 worth of products together, delivering between 2,000 – 3,000 care packages to our Frontline Healthcare Heroes across New Zealand.
One of our core values is manaakitanga – which is about showing kindness and taking care of one another. In these unusual times, manaakitanga is more important than ever. That’s why it was such an easy decision to be part of the initiative.
There is also a selection of artwork by children who participated in the “Thinking of You” artwork challenge, which has been supported by both parents and school students. Many of the cards include a personalised message showing their healthcare heroes that they’re all thinking of them.
What do the kids think about Annies?
I’m Dinesh and this is my son Dev. Taking my son into nature is an opportunity to see his curiosity and pure joy come to life even more so. It’s also a time when we can connect, just us two. Every little thing is an exploration for Dev. Truth is we come here all the time, it’s mine and Dev’s tramping territory.
I always have snacks stuffed into Dev’s backpack, ones that are Mum approved and it helps that I like to eat them too! I think these new Fruit Strips are perfect for Dev’s little fingers and fit quite nicely into the backpack too. They certainly helps avoid any hangry moments and it’s nice that we can share them together.
As much as I like to think I’m super organised, when it comes to packing lunches for work, I am not.
So at the point where I’m rushing out the door in the morning, realising I haven’t sorted food for the day, I feel slightly better by the fact that I can pop an Annies fruit bar in my handbag and know snacks are at least sorted. They give me just the right amount of guilt-free energy to see me through the mid-afternoon slump.