Glow, Fuel, Thrive: Why Annies Launched Active Collagen Bars

At Annies, we’ve always believed that what you eat should not only taste good but work hard for your body. That’s why we created Annies Active Collagen Bars, a new kind of functional snack designed to support your skin, joints, digestion, and energy levels, all in one delicious, high-protein bar.

Why Collagen, and Why Now?

Collagen is the most abundant structural protein in the body, making up around 30% of total protein content. It’s a major component of connective tissues, including skin, tendons, ligaments, cartilage, bones and even the lining of your digestive tract.

As we age, or if we’re under stress, active, or simply exposed to environmental stressors like UV rays or pollutants, our natural collagen production declines. That’s where supplementation comes in.

By including high-quality, hydrolyzed collagen peptides in our bars, we’re giving your body an easy-to-digest, bioavailable form of this essential protein, one it can put to immediate use where it's needed most.

The Science-Backed Benefits of Collagen

🧠 Gut Health Support

Emerging research shows that collagen peptides may play a key role in supporting the integrity of the intestinal lining. The gut wall is made up of tightly packed cells and connective tissue that act as a barrier, keeping nutrients in and harmful substances out. Collagen contains amino acids like glycine, proline, and glutamine, which have been shown to help:

Strengthen the gut barrier by supporting the structural proteins in the intestinal wall
Reduce gut permeability (often referred to as "leaky gut")
Support mucosal healing in the GI tract
Promote healthy inflammation responses in the gut

These effects may be particularly helpful for people with digestive concerns like IBS, bloating, or sensitivities.

✨ Skin Health & Hydration

Collagen can improve skin elasticity, reduce fine lines, and boost hydration, particularly important during dry winter months, when skin tends to lose moisture more quickly.

🏃 Joint & Bone Health

Studies show that collagen peptides may help reduce joint pain and stiffness, improve mobility, and support cartilage regeneration, making it a favorite among athletes and anyone with age-related joint wear and tear.

💪 Muscle Repair & Recovery

Collagen also contributes to muscle repair and lean body mass, especially when paired with resistance training. Combined with the high protein content in our bars, it's an excellent recovery snack.

More Than a Bar, It’s Functional Fuel

With 30% of protein per bar, Annies Active Collagen Bars are the perfect option for a mid-morning energy boost, post-workout recovery, or even a breakfast top up as you head out the door. They’re formulated to be clean, satisfying, and packed with functional benefits, not just filler ingredients.

Why Winter Is the Right Time to Start

Winter can be hard on your body, cold weather often leads to joint stiffness, dry skin, and comfort-food cravings that don’t always support your health goals. Annies Active Collagen Bars are an easy, convenient way to:

Lock in skin hydration from within
Reduce winter-induced joint discomfort
Support immune and gut resilience during colder months

Snack smarter this season.
Try Annie’s Active Collagen Bars—functional nutrition designed to keep you feeling strong, supported, and energized, from the inside out.