Frontline workers, we are thinking of you.
We are so proud to have been part of the ‘Thinking Of You’ initiative led by Grin Natural. This involved Annies teaming up with 12 other brands and industry partners to donate over $250,000 worth of products together, delivering between 2,000 – 3,000 care packages to our Frontline Healthcare Heroes across New Zealand.
One of our core values is manaakitanga – which is about showing kindness and taking care of one another. In these unusual times, manaakitanga is more important than ever. That’s why it was such an easy decision to be part of the initiative.
There is also a selection of artwork by children who participated in the “Thinking of You” artwork challenge, which has been supported by both parents and school students. Many of the cards include a personalized message showing their healthcare heroes that they’re all thinking of them.